When drinking that much half price beer a pack of Nurofen may come in handy, every little helps!
Always good to have your partners work with you as Jean Coussins, Chief Executive of The Portman Group, said:
“We are delighted that the alcohol industry has played such an active role in taking the alcohol harm reduction strategy forward. This groundbreaking approach demonstrates the benefits of the industry, government and other stakeholders working in partnership around a shared agenda. Indeed, this initiative takes the government’s initial proposal for a voluntary producers fund much further by involving retailers such as Tesco and Enterprise Inns too.”
Full article here http://portman-group.org.uk/newsdesk/66.asp?coid=267&recordcount=1Guess the advertising to promote reponsible drinking must have missed Tesco Daventry
Tescos to promote responsible drinking
By Jenny Wiggins and Elizabeth Rigby
Published: October 24 2006 02:00 | Last updated: October 24 2006 02:00
Tesco is to run in-store TV adverts telling shoppers to drink alcohol responsibly over Christmas, in the latest sign of the pressure retailers are coming under from the government to tackle binge drinking.
The move follows a ban on pubs promoting cut-price "happy hours" last year and talks under way with alcohol producers about introducing health warnings on alcoholic drinks.
Maybe its just Daventry being the Birmingham Slum clearance area, possible town with a forthcoming land locked marina and monorail to look forward to, we need to drink more to block out the perfect world, Tescos not wanting to harm their profit margin need to make sure we are however feeling well enough, with the aid of liquid Nurofen to get back to the store to purchase more half price beer!
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